Graham Burr Strategy Associates Ltd



Group and Business unit strategy development: All aspects from portfolio and target setting to segmentation, white space identification/”where to play”, competitive economics, “how to play”/growth models

Strategic and annual plan development: Framework, process, review, socialization; joint or separate development; presentation development

Commercial operational strategies: “4Ps”, net revenue realization, pricing, margin and mix management, trade strategies

Acquisition strategy: Screens/target identification: strategic and industrial logics; business case development (Board approval, securing finance)

Emerging market entry: market/trade assessment, partner evaluations and negotiations, business case development


Food and beverages
Other FMCG
Telecoms (fixed line and mobile)
White and brown goods/consumer electronics
Energy retailing



Western Europe: France, Spain, Italy, Germany, Austria, BeNeLux
Emerging markets: Russia, Turkey, Eastern Europe and CIS South Africa
Plus numerous global and regional studies